October 12th 2026, 8:02 PM
CBS News Integrates Election Betting Odds Amid Widespread Opposition
Key Summary
CBS News is incorporating election betting odds from Kalshi into its midterm election coverage, despite 60% of US adults opposing the idea. The network's deal with Kalshi reflects the growing media footprint of the prediction market, which has struck similar deals with CNN and CNBC. The integration of Kalshi data may boost visibility and integration across platforms, but it faces opposition from both parties, with 69% of Democrats and 61% of Republicans disapproving of election betting.
Please see our real time news feed on our Home Page
Integration with Kalshi
CBS News is putting betting odds on the midterm ballot, figuratively speaking. The network said on September 30 that it will fold real-time prices from Kalshi into its midterm election coverage.Opposition to Election Betting
Only 13% support the idea, and 24% aren't sure. The opposition crosses party lines. Some 69% of Democrats and 61% of Republicans said they disapprove of election betting.Kalshi's Growing Media Footprint
CBS isn't Kalshi's first newsroom partner. The company struck similar deals with CNN and CNBC in 2025. Earlier in 2026, it added the Associated Press. Kalshi licenses vote counts and race calls from the AP, the data backbone many outlets use on election night.Implications for Prediction Markets
The bipartisan nature of the opposition matters here. A product that annoys both Democrats and Republicans doesn't have a natural constituency to defend it if political pressure builds. Kalshi's current Senate and House prices are strong signals, and the midterm results will offer a public scorecard for how well market-based odds performed against traditional polls.Conclusion
With 60% of adults opposed and another 24% undecided, prediction markets have won the airtime but not yet the argument.#US#Crypto#CBSNews#Kalshi#ElectionBetting#PredictionMarkets