Stablecoins Are Quietly Becoming Business Infrastructure, NOWPayments Data Shows

Industry Mix Shifts Toward Operational Use Cases

In 2025, eCommerce marketplaces led the dataset at 32.68%. SaaS and Web Services followed at 15.58%, with Trading close behind at 14.07%. One year later, SaaS had increased its share by 12.20 percentage points to 27.78%. eCommerce stood at 27.76%, leaving only 0.02 percentage points between the two sectors.

Partner Mix Changes Gradually

Financial Services moved from 9.00% to 6.35%. Gambling and iGaming increased from 6.20% to 6.87%, and adult platforms rose from 4.99% to 5.89%. Charity declined from 2.27% to 1.40%, while TGE/Presale moved from 2.12% to 1.35%. These figures measure changes in each industry’s share of the sample.

Different Business Models Need Different Stablecoin Workflows

The industry data becomes useful when it is translated into the operating questions each business model may need to solve. For a SaaS company, stablecoin payments may need to connect with recurring billing, invoice matching, account activation, renewals, settlement, and financial reconciliation. A marketplace may need stablecoins to work across a longer flow. The payment can begin at checkout and continue through refunds, seller settlement, affiliate commissions, and other payouts.

Network Mix Also Changes by Industry

The successful-payment data shows that industry differences extend to network usage. USDT on TRON accounted for 54.58% of the measured successful-payment sample within eCommerce marketplaces. Its share was 12.04% in trading and 9.60% in SaaS and web services.